Search
  • Admin

EP53 - Star Metroland Media Director of Digital Sales - Cheryl Luciani



Making the jump to digital advertising can be challenging, especially if you’re coming from the broadcast world. Moving to a new medium while pivoting careers can make it even more difficult. But today’s guest, Cheryl Luciani, did just that.


Cheryl’s the Director of Digital Sales at Star Metroland Media, but it was broadcast buying where she got her start—planning and negotiating multimillion-dollar television campaigns for brands such as Johnson & Johnson and Coca-Cola. She pivoted not only into digital media, but also media sales when an opportunity to cross the aisle with Rogers Media presented itself.


Cheryl Luciani sits down to chat with us about growing up in small-town Ontario, her time in college studying desktop publishing & advertising, moving from media buying to media sales, and leading digital ad sales for one of Canada’s largest news media companies.


www.mediapeople.ca www.instagram.com/vicgenova/

37 views0 comments

Recent Posts

See All

EP55 - Dentsu New Business Manager - Amy Foster

Hustle—it’s a requirement for anyone trying to make it in media. And it’s a word that today’s guest, Amy Foster uses to describe herself. Amy is a New Business Manager at Dentsu Canada—the Canadian di

EP52 - Bell VP of Digital Marketing and Sales - Corby Fine

Vice President, drummer, and fellow podcaster, Corby Fine sits down to chat with us about the twists and pivots that comprise his story. A lifelong Toronto native, Corby attended Ryerson University wh