EP93 - Head of so.da, Corus’ Social Digital Agency - Darcy MacNeil

It’s difficult to refute social media’s supremacy in the platform hierarchy. Brands are increasingly trying to find new & innovate ways to leverage social for audience engagement.And it’s exactly why they turn to today’s guest, Darcy MacNeil. Darcy is the Head of so.da—a full service, specialized, and award-winning social first agency.Darcy’s career started behind the camera as a clearance coordinator. This involved securing commercial rights to content so it could be legally integrated into programming. Her work led to a series of producing jobs before she moved into content marketing, joining agencies like UM and getting the opportunity to start Mindshare Canada’s Content+ department.Darcy MacNeil stops by to chat about growing up in suburban Toronto, playing ringette, why dance is such big part of her life, how a pop culture history class at the University of Victoria got her thinking about a career in media & journalism, and running one of Canada’s largest social digital media agencies. **Subscribe to the Media People Newsletter**mediapeople.beehiiv.com/subscribe**Listen & Subscribe**www.mediapeople.cawww.youtube.com/@mediapeoplepodcastwww.instagram.com/vicgenova/