Nov. 29, 2022

EP73 - Digital Media Sports Sales Veteran - Tony Luccisano

EP73 - Digital Media Sports Sales Veteran - Tony Luccisano

Sales leader, quota crusher, champion of grassroo…


Sales leader, quota crusher, champion of grassroots basketball, hockey podcaster, and arguably the OG of Canadian digital media sports sales—Tony Luccisano, stops by to chat. A native of Toronto’s Little Italy neighborhood, Tony studied biology with the goal of becoming a doctor. To use his words, his grades weren’t going to cut it for med school, which quickly shut down that plan. After school he joined the Financial Post as a Business Manager, but would move into online financial service sales with the Datagroup. Tony’s digital ad sales career started with Canoe. He departed Canoe for TSN—arguably Canada’s largest and oldest sports media brand, where he would enjoy a nearly 13-year career. A move to competitor Sportsnet was short-lived after a sales team restructuring. Tony has since turned to consulting, putting his experience and success to work for companies looking for fractional growth and experience to jump-start their revenue potential. But Tony’s move into consulting isn’t entirely by design. Like many experienced members of the Canadian media industry, his career has been impacted by ageism. We close out our conversation by discussing the impact ageism has had on his career, and why it’s important for the industry to reject this form of discrimination. www.mediapeople.ca www.instagram.com/vicgenova/