EP26 - INNOCEAN Worldwide Canada Head of Insights & Analytics - Seif Khemaissia

INNOCEAN Worldwide Canada Head of Insights & Analytics - Seif Khemaissia, stops by. Born in Algeria, Seif's personal and professional journey has taken him across four continents, and from entrepreneur to analytics & ROI guru. He shares with us his thoughts on the media industry- and where he thinks it's all going, his passion for football, and why he calls retired Manchester United player Eric Cantona, one of his heroes.