EP21 - Fifth Story President - Shelley Middlebrook

My guest is Shelley Middlebrook, President of Fifth Story- a company that specializes in content marketing solutions and strategies. Shelley started her professional career selling cars, but a recession moved her into media sales as a print rep, working for some of Quebecor’s B2B publications. Her next role was at Brunico Communications, where she started an impressive 11-year stint capped off with her rising to the role Executive Vice President. She pivoted to broadcast media at the CBC, and after holding senior roles at Rogers Media, the Globe and Mail, and Postmedia, she’s moved into the agency world.