EP108 - VML Strategy Director - Rory Petty

What does a strategy director do at a creative agency? According to VML’s Rory Petty—you figure things out. This includes everything from writing the creative brief to consulting with the client marketing team—with any number of things in-between.Creative is actually a recent move for Rory. His advertising career started in broadcast media at Carat’s London office. He took a role as a Planning Account Manager at Mediavest, before relocating to Toronto to continue his career.Rory Petty stops by to chat about growing up in a village outside of London, how studying the human side of geography prepared him for a career in advertising, how the advertising industry in London differs from Toronto, and his move from media to creative.**Subscribe to the Media People Newsletter**mediapeople.beehiiv.com/subscribe**Listen & Subscribe**www.mediapeople.cawww.youtube.com/@mediapeoplepodcastwww.instagram.com/vicgenova/www.tiktok.com/@media.people.podcast