From small-town Northern Ontario to the heart of Canada’s media industry, today we chat with Terra Sharek, Group Director of Strategy at Omincom Media Group’s Red, Magnet.


Originally from Dundalk, Ontario, Terra spent the early part of her life on a farm. She moved to Beaverton during her high school years and then relocated to Barrie, Ontario to study advertising at Georgian College.

Terra’s media career started before she even had the chance to graduate, beginning as a digital media assistant at M2 Universal, and looking after high-profile clients such as the Dairy Farmers of Canada and the Royal Bank of Canada.


From there she moved on to senior digital roles at OMD and Vizuem.


Terra pivoted to media sales when the opportunity presented itself with the Globe and Mail.


But agency life would come calling again, and Terra took a full-on programmatic role at Touché under the Omicom Media Group banner. An internal promotion moved her to Red Magnet, a sister agency specifically created to serve Rogers Communications, Canada’s largest telecommunications company.


What makes Terra’s story so interesting is the fact that she brings experience from three different digital media disciplines: direct planning & buying, programmatic strategy, and media sales.

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Updated: Apr 20, 2020



Data, it’s what many people refer to as the ‘new oil’. It’s supposed to provide the unbiased insights companies need to make key decisions. But extracting those insights is easier said than done, and that’s what today’s guest, Kris Makuch, aims to change. Kris is the founder of datakris, a consultancy that interprets and uses data to help companies retain and acquire new customers. Originally from Poland, Kris’ family immigrated to Canada and settled in Toronto when he was just 2 years old. He caught the video game bug early on when he received a Sega Genesis, and has been a lifelong gamer ever since. He spent a year studying geography at Carleton University before pivoting to Advertising & Marketing at Sheridan College. His first break in the media industry came at Mindshare, where was on the team handling Walmart’s media buying & planning. He moved deeper into the retail world, taking a data analyst role at EB Games. From there Kris made the jump to the Omincom Media Group, taking on a series of data science roles at PHD and Red Magnet. He’s making all that experience available through his own consultancy, datakris.

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Entrepreneur, senior media executive & leader, award winning media buyer, and one of the early advocates for mental health & wellness in the media industry, Cynthia Rubino, stops by to chat. A Cosssette media alumnus, Cynthia landed at the agency right out of university. In an industry where it’s not uncommon for talent to move around she stayed at Cossette, moving from planning assistant to media manager during her 16-year tenure with the agency. When Novus Media expanded into Canada, Cynthia was one of their first hires. After building and establishing the Novus Canadian office, she moved into teaching where she currently mentors and educates the future media leaders of tomorrow. It was also during this time that Cynthia founded CYTRINE CONSULTANCY, a firm that provides 2 services. The first being media strategy, buying & planning, and the second dedicated to wellness and mental health solutions. Mental health in the media industry is something Cynthia has become very passionate about. She's the founder of Mindful Mornings, a series of quarterly breakfast sessions geared towards helping media professionals understand and manage their own mental health. She’s taking this one step further with ‘I Matter’. It’s the first ever mental health symposium for the advertising/marketing/communications industry, and it’s happening on October 7th of this year.

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