From small-town Northern Ontario to the heart of Canada’s media industry, today we chat with Terra Sharek, Group Director of Strategy at Omincom Media Group’s Red, Magnet.
Originally from Dundalk, Ontario, Terra spent the early part of her life on a farm. She moved to Beaverton during her high school years and then relocated to Barrie, Ontario to study advertising at Georgian College.
Terra’s media career started before she even had the chance to graduate, beginning as a digital media assistant at M2 Universal, and looking after high-profile clients such as the Dairy Farmers of Canada and the Royal Bank of Canada.
From there she moved on to senior digital roles at OMD and Vizuem.
Terra pivoted to media sales when the opportunity presented itself with the Globe and Mail.
But agency life would come calling again, and Terra took a full-on programmatic role at Touché under the Omicom Media Group banner. An internal promotion moved her to Red Magnet, a sister agency specifically created to serve Rogers Communications, Canada’s largest telecommunications company.
What makes Terra’s story so interesting is the fact that she brings experience from three different digital media disciplines: direct planning & buying, programmatic strategy, and media sales.