Going out and starting your own company isn’t easy, but it’s difficult to resist when you have a solution that could benefit an entire industry. And that’s what today’s guest, Joshua Alvernia, and his peers have done.


Josh is the co-founder and CEO of Clue Digital: a comprehensive marketing service that leverages automation, data science, and analytics to improve media performance on customer acquisition campaigns.


Ad tech was the farthest thing from Josh’s mind growing up. He was in a band, with ambitions of making it in the music business. When that wasn’t panning out he pivoted into advertising, enrolling at Sheridan College just weeks before the semester began.

His first advertising gig was agency side working on the mother-of-all clients, General Motors. But it was less about the client and more about the timing that would set Josh’s career on its current trajectory. His time on General Motors coincided with the growth of ad tech, where ad buying and analytic platforms started taking a bigger role in the planning process.


He left agency life for sales, starting first at Rocketfuel before moving on to MediaIQ. It was during this time that he and couple of his industry peers discussed the possibility of starting their own company. They all resigned from their respective jobs, and within months Clue Digital was born.

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From small-town Northern Ontario to the heart of Canada’s media industry, today we chat with Terra Sharek, Group Director of Strategy at Omincom Media Group’s Red, Magnet.


Originally from Dundalk, Ontario, Terra spent the early part of her life on a farm. She moved to Beaverton during her high school years and then relocated to Barrie, Ontario to study advertising at Georgian College.

Terra’s media career started before she even had the chance to graduate, beginning as a digital media assistant at M2 Universal, and looking after high-profile clients such as the Dairy Farmers of Canada and the Royal Bank of Canada.


From there she moved on to senior digital roles at OMD and Vizuem.


Terra pivoted to media sales when the opportunity presented itself with the Globe and Mail.


But agency life would come calling again, and Terra took a full-on programmatic role at Touché under the Omicom Media Group banner. An internal promotion moved her to Red Magnet, a sister agency specifically created to serve Rogers Communications, Canada’s largest telecommunications company.


What makes Terra’s story so interesting is the fact that she brings experience from three different digital media disciplines: direct planning & buying, programmatic strategy, and media sales.

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Updated: Apr 20, 2020



Data, it’s what many people refer to as the ‘new oil’. It’s supposed to provide the unbiased insights companies need to make key decisions. But extracting those insights is easier said than done, and that’s what today’s guest, Kris Makuch, aims to change. Kris is the founder of datakris, a consultancy that interprets and uses data to help companies retain and acquire new customers. Originally from Poland, Kris’ family immigrated to Canada and settled in Toronto when he was just 2 years old. He caught the video game bug early on when he received a Sega Genesis, and has been a lifelong gamer ever since. He spent a year studying geography at Carleton University before pivoting to Advertising & Marketing at Sheridan College. His first break in the media industry came at Mindshare, where was on the team handling Walmart’s media buying & planning. He moved deeper into the retail world, taking a data analyst role at EB Games. From there Kris made the jump to the Omincom Media Group, taking on a series of data science roles at PHD and Red Magnet. He’s making all that experience available through his own consultancy, datakris.

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