Joel Dembe, Paralympian and former #1 ranked Canadian wheelchair tennis player returns to the show. When I first introduced Joel back in Episode 15, he had just retired from wheelchair tennis and was balancing a corporate communications career with becoming a media personality.


Joel still works in corporate communications, but with increased responsibilities that include public relations. But that’s not the only thing he’s been up to.


His media roles have also expanded to include a TED Talk, an ambassadorship with the Rick Hansen Foundation, Paralympic broadcast commentator for the CBC, and most recently—consumer tech influencer.


It’s that last role which has been gaining steam. A passionate technophile, Joel is becoming a leading voice on how technology is revolutionizing life for people with disabilities.


www.mediapeople.ca www.instagram.com/vicgenova/

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Model, entrepreneur, talent manager, ad tech and marketing professional—these are just some of roles comprising the eclectic career of Amanda Dorenberg.


A native of Prince Edward County, Canada. Amanda fast-tracked her education, graduating high school when she was just 16 before moving on to study computer programming in college, and marketing in university.


Modelling was Amanda’s first big career move, which took her on shoots around the globe. While modeling, she saw an opportunity to put her marketing prowess to work and began representing some of her fellow models.


But all of this came to a grinding halt one day, as Amanda would be rushed to the emergency room with an arteriovenous malformation—a traumatic brain injury that’s guaranteed to be lethal if not treated immediately.


Amanda would wake up from brain surgery hours later, virtually immobile, and forced into months of rehabilitation to regain many of her basic functions.

She went on to make a full recovery and would begin her assent through the advertising and tech world, holding positions at Postmedia, Cieslok, Dynamic Outdoor, OUTFRONT Media, Centry’s, and Frontrunner Technologies.


Amanda’s latest role is an OOH advertising homecoming of sorts, as she was recently appointed President of the Canadian Out of Home Marketing Measurement Bureau.


Amanda Dorenberg stops by to chat about her days as a model, balancing work at a call centre and grocery store while enrolled as fulltime student, and her experiences in the OOH & ad tech industry.


www.mediapeople.ca www.instagram.com/vicgenova/

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For most of us? 2020 hasn’t been good for business, but if you work in the sport media world, it has been an absolute disaster. Professional leagues abruptly shut down mid-March because of COVID-19, and would spend months trying to find ways to safely restart.


For today’s guest, Jamie Saull, his professional world came to a grinding halt.


Jamie’s the Head of Brand Partnerships at TSN, a Canadian sports media company that produces live broadcasts and news content for its portfolio of online, TV, and radio platforms.


When the sports world stopped, Jamie had to think fast to keep clients invested in TSN.


Jamie has always been a sport nut. Playing and watching was a big part of his youth, and when it came time to pick a university program? He enrolled in sports business.


He landed his first gig with the CBC while in university. From there his professional career began to take off, and it was doing so well that he had to defer graduation for years until the final class he needed to complete his degree was available online.


Jamie Saul drops by to chat about his passion for sports business, rising through the ranks at TSN, to leading their Brand Partnerships division during what’s arguably become the professional sports world’s most challenging time.


IG @VicGenova

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