For most of us? 2020 hasn’t been good for business, but if you work in the sport media world, it has been an absolute disaster. Professional leagues abruptly shut down mid-March because of COVID-19, and would spend months trying to find ways to safely restart.


For today’s guest, Jamie Saull, his professional world came to a grinding halt.


Jamie’s the Head of Brand Partnerships at TSN, a Canadian sports media company that produces live broadcasts and news content for its portfolio of online, TV, and radio platforms.


When the sports world stopped, Jamie had to think fast to keep clients invested in TSN.


Jamie has always been a sport nut. Playing and watching was a big part of his youth, and when it came time to pick a university program? He enrolled in sports business.


He landed his first gig with the CBC while in university. From there his professional career began to take off, and it was doing so well that he had to defer graduation for years until the final class he needed to complete his degree was available online.


Jamie Saul drops by to chat about his passion for sports business, rising through the ranks at TSN, to leading their Brand Partnerships division during what’s arguably become the professional sports world’s most challenging time.


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Do you work in digital media? If so, then you already know how comprehensive it can be. You could be working with anything from data to content to search or social—and that’s not even the full list. Today’s guest, Celeste Normington, has seen her career grow with the evolution of digital media.


Celeste started out at the old Toronto.com, which offered local search engine advertising solutions well before Google was known for it.


From there Celeste moved to Olive Media, where she rose through the ranks from sales executive to management—working on everything from monetizing partnership inventory to leading their charge in the mobile solutions space.


Leading French-Canadian news company La Presse came calling, tapping her to lead sales in their Toronto office.


Celeste has pivoted away from content and media sales, joining Pelmorex Data Solutions where she is currently their Head of Data Sales and Product Strategy.


We chat about everything from growing up in small-town Ontario to the culture shock and excitement that came teaching English in Japan. And we even compare notes on what reality shows kept us from attending class in university.


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Marketer, strategist, and nerdologist—that’s the way Boris Cho introduces himself on LinkedIn. But if you dig a little deeper, you’ll learn that the Midas Exchange’s Senior Director of Strategy has one helluva story to tell.


Boris was born in Sao Paulo, Brasil, and emigrated with his family to Canada at an early age.


1980’s & 90’s pop culture was a big part of his upbringing—everything from cartoons, comic books, video games, music and even professional wrestling. All of which helped shape the person he is today.


And it was pop culture that influenced his early career moves. This includes everything from working in the music industry to opening a pizzeria in Saskatchewan.


What’s one of the keys to Boris’ success? I’d argue it’s the way he chases employment opportunities. Never one to take an apply-&-interview approach, he makes sure to do his due diligence on both the role he’s applying for and the company that’s hiring. From there he proactively seeks out the hiring managers, and then pitches to them how he can solve their business problems.


Boris Cho stops by to chat about all this and more.


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