Planning and transacting media used to be a straightforward process. You hired an agency, and benefitted from their collective buying power, vendor relationships, and knowledge. But in an age of data, disruption, and a slew of new platforms, many marketers are rethinking this time-old formula.
One option involves finding new & innovative ways of working closer with your agency partners. But in some cases, it might involve taking certain responsibilities in-house.
These are some of things that today’s guest, Gah-Yee Won, has been tasked with navigating.
Gah-Yee is the Director of Account Management, Agency Operations, & Marketing Channel Strategy at Scotiabank, one of Canada’s largest financial instructions.
A Toronto native, storytelling was a big passion of hers growing up, and was one that she fostered through drama and visual art in high school.
One of the OG’s of the Canadian digital media space, Gah-Yee jumped into agency life at time when traditional media was still king, and digital advertising was more of an afterthought. From trafficking ads, to starting one of the first transparent agency trading desks in Canada, to working with the mother of all global advertisers, Proctor & Gamble.
We sit down with Gah-Yee Won and chat about everything from being a French immersion student, growing up in a multi-generational home, and managing a portfolio of clients that ranged from the Toronto Zoo to Proctor & Gamble.
And for those looking to grow their careers? Gah-Yee also provides some sound and straight-forward advice on how to position yourself for a promotion.