Planning and transacting media used to be a straightforward process. You hired an agency, and benefitted from their collective buying power, vendor relationships, and knowledge. But in an age of data, disruption, and a slew of new platforms, many marketers are rethinking this time-old formula.


One option involves finding new & innovative ways of working closer with your agency partners. But in some cases, it might involve taking certain responsibilities in-house.

These are some of things that today’s guest, Gah-Yee Won, has been tasked with navigating.


Gah-Yee is the Director of Account Management, Agency Operations, & Marketing Channel Strategy at Scotiabank, one of Canada’s largest financial instructions.


A Toronto native, storytelling was a big passion of hers growing up, and was one that she fostered through drama and visual art in high school.


One of the OG’s of the Canadian digital media space, Gah-Yee jumped into agency life at time when traditional media was still king, and digital advertising was more of an afterthought. From trafficking ads, to starting one of the first transparent agency trading desks in Canada, to working with the mother of all global advertisers, Proctor & Gamble.


We sit down with Gah-Yee Won and chat about everything from being a French immersion student, growing up in a multi-generational home, and managing a portfolio of clients that ranged from the Toronto Zoo to Proctor & Gamble.


And for those looking to grow their careers? Gah-Yee also provides some sound and straight-forward advice on how to position yourself for a promotion.


www.mediapeople.ca www.instagram.com/vicgenova/

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Joel Dembe, Paralympian and former #1 ranked Canadian wheelchair tennis player returns to the show. When I first introduced Joel back in Episode 15, he had just retired from wheelchair tennis and was balancing a corporate communications career with becoming a media personality.


Joel still works in corporate communications, but with increased responsibilities that include public relations. But that’s not the only thing he’s been up to.


His media roles have also expanded to include a TED Talk, an ambassadorship with the Rick Hansen Foundation, Paralympic broadcast commentator for the CBC, and most recently—consumer tech influencer.


It’s that last role which has been gaining steam. A passionate technophile, Joel is becoming a leading voice on how technology is revolutionizing life for people with disabilities.


www.mediapeople.ca www.instagram.com/vicgenova/

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Model, entrepreneur, talent manager, ad tech and marketing professional—these are just some of roles comprising the eclectic career of Amanda Dorenberg.


A native of Prince Edward County, Canada. Amanda fast-tracked her education, graduating high school when she was just 16 before moving on to study computer programming in college, and marketing in university.


Modelling was Amanda’s first big career move, which took her on shoots around the globe. While modeling, she saw an opportunity to put her marketing prowess to work and began representing some of her fellow models.


But all of this came to a grinding halt one day, as Amanda would be rushed to the emergency room with an arteriovenous malformation—a traumatic brain injury that’s guaranteed to be lethal if not treated immediately.


Amanda would wake up from brain surgery hours later, virtually immobile, and forced into months of rehabilitation to regain many of her basic functions.

She went on to make a full recovery and would begin her assent through the advertising and tech world, holding positions at Postmedia, Cieslok, Dynamic Outdoor, OUTFRONT Media, Centry’s, and Frontrunner Technologies.


Amanda’s latest role is an OOH advertising homecoming of sorts, as she was recently appointed President of the Canadian Out of Home Marketing Measurement Bureau.


Amanda Dorenberg stops by to chat about her days as a model, balancing work at a call centre and grocery store while enrolled as fulltime student, and her experiences in the OOH & ad tech industry.


www.mediapeople.ca www.instagram.com/vicgenova/

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