Model, entrepreneur, talent manager, ad tech and marketing professional—these are just some of roles comprising the eclectic career of Amanda Dorenberg.


A native of Prince Edward County, Canada. Amanda fast-tracked her education, graduating high school when she was just 16 before moving on to study computer programming in college, and marketing in university.


Modelling was Amanda’s first big career move, which took her on shoots around the globe. While modeling, she saw an opportunity to put her marketing prowess to work and began representing some of her fellow models.


But all of this came to a grinding halt one day, as Amanda would be rushed to the emergency room with an arteriovenous malformation—a traumatic brain injury that’s guaranteed to be lethal if not treated immediately.


Amanda would wake up from brain surgery hours later, virtually immobile, and forced into months of rehabilitation to regain many of her basic functions.

She went on to make a full recovery and would begin her assent through the advertising and tech world, holding positions at Postmedia, Cieslok, Dynamic Outdoor, OUTFRONT Media, Centry’s, and Frontrunner Technologies.


Amanda’s latest role is an OOH advertising homecoming of sorts, as she was recently appointed President of the Canadian Out of Home Marketing Measurement Bureau.


Amanda Dorenberg stops by to chat about her days as a model, balancing work at a call centre and grocery store while enrolled as fulltime student, and her experiences in the OOH & ad tech industry.


www.mediapeople.ca www.instagram.com/vicgenova/

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For most of us? 2020 hasn’t been good for business, but if you work in the sport media world, it has been an absolute disaster. Professional leagues abruptly shut down mid-March because of COVID-19, and would spend months trying to find ways to safely restart.


For today’s guest, Jamie Saull, his professional world came to a grinding halt.


Jamie’s the Head of Brand Partnerships at TSN, a Canadian sports media company that produces live broadcasts and news content for its portfolio of online, TV, and radio platforms.


When the sports world stopped, Jamie had to think fast to keep clients invested in TSN.


Jamie has always been a sport nut. Playing and watching was a big part of his youth, and when it came time to pick a university program? He enrolled in sports business.


He landed his first gig with the CBC while in university. From there his professional career began to take off, and it was doing so well that he had to defer graduation for years until the final class he needed to complete his degree was available online.


Jamie Saul drops by to chat about his passion for sports business, rising through the ranks at TSN, to leading their Brand Partnerships division during what’s arguably become the professional sports world’s most challenging time.


IG @VicGenova

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Do you work in digital media? If so, then you already know how comprehensive it can be. You could be working with anything from data to content to search or social—and that’s not even the full list. Today’s guest, Celeste Normington, has seen her career grow with the evolution of digital media.


Celeste started out at the old Toronto.com, which offered local search engine advertising solutions well before Google was known for it.


From there Celeste moved to Olive Media, where she rose through the ranks from sales executive to management—working on everything from monetizing partnership inventory to leading their charge in the mobile solutions space.


Leading French-Canadian news company La Presse came calling, tapping her to lead sales in their Toronto office.


Celeste has pivoted away from content and media sales, joining Pelmorex Data Solutions where she is currently their Head of Data Sales and Product Strategy.


We chat about everything from growing up in small-town Ontario to the culture shock and excitement that came teaching English in Japan. And we even compare notes on what reality shows kept us from attending class in university.


IG @VicGenova

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