Model, entrepreneur, talent manager, ad tech and marketing professional—these are just some of roles comprising the eclectic career of Amanda Dorenberg.
A native of Prince Edward County, Canada. Amanda fast-tracked her education, graduating high school when she was just 16 before moving on to study computer programming in college, and marketing in university.
Modelling was Amanda’s first big career move, which took her on shoots around the globe. While modeling, she saw an opportunity to put her marketing prowess to work and began representing some of her fellow models.
But all of this came to a grinding halt one day, as Amanda would be rushed to the emergency room with an arteriovenous malformation—a traumatic brain injury that’s guaranteed to be lethal if not treated immediately.
Amanda would wake up from brain surgery hours later, virtually immobile, and forced into months of rehabilitation to regain many of her basic functions.
She went on to make a full recovery and would begin her assent through the advertising and tech world, holding positions at Postmedia, Cieslok, Dynamic Outdoor, OUTFRONT Media, Centry’s, and Frontrunner Technologies.
Amanda’s latest role is an OOH advertising homecoming of sorts, as she was recently appointed President of the Canadian Out of Home Marketing Measurement Bureau.
Amanda Dorenberg stops by to chat about her days as a model, balancing work at a call centre and grocery store while enrolled as fulltime student, and her experiences in the OOH & ad tech industry.