Leadership jobs are some of, if not the most sought-after roles. But stop me if you’ve heard this, it can be lonely at the top. And even leaders need an experienced person to lean on.

That’s exactly the gap that today’s guest, Kristine Lyrette aims to fill.

Kristine is the founder of Authentic Leadership Coaching—a company that helps leaders become better at what they do.

With an HR diploma from Confederation College in hand, a career in media didn’t seem like an obvious path at the time. But an opportunity to join Due North as a media assistant changed that. Kristine excelled at media buying and planning, and parlayed her experience at Due North into senior roles at Cancom Entertainment Group, Deutch LA, and OMD.

She joined Zenith as their Executive Vice-President, and moved into the role of President when the opportunity presented itself.

Kristine has worked with an impressive roster of clients that include the likes of Apple, Rogers, and Mitsubishi Motors, to name a few.

She’s taken all that experience and returned to her HR management roots with Authentic Leadership Coaching.



Making the jump to digital advertising can be challenging, especially if you’re coming from the broadcast world. Moving to a new medium while pivoting careers can make it even more difficult. But today’s guest, Cheryl Luciani, did just that.

Cheryl’s the Director of Digital Sales at Star Metroland Media, but it was broadcast buying where she got her start—planning and negotiating multimillion-dollar television campaigns for brands such as Johnson & Johnson and Coca-Cola. She pivoted not only into digital media, but also media sales when an opportunity to cross the aisle with Rogers Media presented itself.

Cheryl Luciani sits down to chat with us about growing up in small-town Ontario, her time in college studying desktop publishing & advertising, moving from media buying to media sales, and leading digital ad sales for one of Canada’s largest news media companies.

www.mediapeople.ca www.instagram.com/vicgenova/


Vice President, drummer, and fellow podcaster, Corby Fine sits down to chat with us about the twists and pivots that comprise his story.

A lifelong Toronto native, Corby attended Ryerson University where he studied Administration and Information management. After graduation, he jumped into the dot com start-up world as a project manager.

He would pivot into sales, focusing on pharmaceuticals with Pfizer. This was at the time when Viagra was arguably worth more than gold, and made Pfizer reps the target of burglars and thieves.

Corby’s digital media career started agency side, but his move to Rogers Communications is where he experienced significant career growth, holding multiple roles at the Sr Director and VP level.

He left Rogers after an opportunity to join CIBC—one of Canada’s largest banks, presented itself.

But the Telco world would once again come calling. Corby was recently appointed VP of Digital Marketing and Sales at Bell.

If you are interested in hearing more from Corby, then be sure to check out Fine Tune with Corby Fine—a self-produced podcast that offers innovative ideas, opinions, and examples that address a multitude of business challenges. Available at corbyfine.com, or wherever you get podcasts.